In order to attract customers and keep them coming back, it’s important to ensure that you make everyone feel welcome. Not only does this mean that your employees need to do their part, but you can also help things along by creating a warm environment. Fortunately, there are a few ways of doing this without spending a fortune.
The first thing you need to do is check your lighting. This not only means artificial, but also natural lighting. When properly lit, any space is that much more appealing and it will also appear larger. Natural lighting, in particular, has a wonderful effect on the mood of your staff and customers.
The next point to consider is the colour scheme and décor you choose. If you have specific company colours that you use in your logo, then you might like to use these colours throughout your premises. If this is not the best option, you could always choose neutral colours instead.
Fresh flowers are also part of your office or shop décor and they can brighten up any space. Flowers not only add colour, but their perfume will also make your visitors feel far more at home. Your reception area could certainly use this delicate touch as well as any areas like waiting rooms where your clients tend to spend a fair amount of time. By setting out reading material and decorating with plants and flowers, you will make them feel very much at home. When they are comfortable, they are that much more open to doing business with your company.
If you have a coffee bar for your employees and/or clients, this is another space that could use a decorative touch. A small flower arrangement is perfect or, if you prefer something that will last a bit longer, you could opt for a potted plant instead. Silk flowers are also a great alternative and you can use artificial flowers in between fresh flower deliveries. Finally, don’t forget to decorate your employee desks. When a client sits down with one of your staff members, a touch of colour will go a long way.