It might not be compulsory to send flowers to your clients but it’s the kind of gesture that can really set you apart from the competition. Not to mention the fact that it helps you maintain a loyal client base. When sending flowers to any client, it’s important to remember a few simple guidelines. Fresh flowers make an excellent gift for many occasions. However, there are some flowers that are associated with romantic occasions and, as a result, you need to be careful when choosing a certain type of flowers and colours.
The first thing you need to decide whether you will be sending flowers to a particular person or a company in general. For example, when it comes to B2B dealings, you might deal with one person (the buyer) but it’s their company that’s really supporting your business. Flowers and potted plants both make excellent gifts that can be enjoyed by everyone.
If you are sending flowers to a specific person rather than a company, then you should try to consider their lifestyle and preferences. If they run their own small business, you can accurately assume that they are extremely busy. If this is the case, a bouquet of long-lasting cut flowers or a potted plant that requires minimal care would be your best options.
It’s also good to consider how much that client is worth to you. If they are regular clients and their average monthly or annual spend is a significant part of your income, then it makes sense to say thank you with a more elaborate bouquet. Of course, if you want to go the extra mile, you can also add a vase, bottle of wine, or box of chocolates to your order. Many online florists even allow you to choose the size of your bouquet. The price increases along with the size but you get that much more for your money and your clients will be even more impressed by such a gesture. Don’t forget to complete the card with a special message of thanks and include your company name so that they know who the flowers are from.